Introduction

Your Instagram bio is all about generating a strong first impression just like pretty much everything else on the internet.

Most people check your bio and profile picture for a few seconds before deciding whether or not to follow you. They might decide to connect with your content or follow your account if your Instagram bio is attractive and appealing. If it isn’t, then the risk of losing their attention becomes much higher.

Okay, this may not be indefinite, but only until you make certain adjustments and right changes.

So in this article, we have managed to explain and tried to make you understand what a bio is, how to write one, and some top tips to create the best Instagram bios for businesses. 

What is an Instagram bio?

An Instagram bio is a 150-character summary that appears beneath your username wherein users can see what you do by looking at your images. Your bio is your opportunity to tell them about yourself by reflecting your brand’s personality and letting your followers know that they’ve arrived at the right place.

Your Instagram bio can have a brief self-description or a brand description, contact information, emojis, hashtags, etc.

 

Why is an Instagram bio important for business?

An Instagram bio, as basic as it may appear, is very much important in building your brand’s visibility. It helps people to know you better as an individual in terms of who you are and what you sell. You can also use the same space to explain why they should be interested in your business and what it has to offer.

Whether someone finds you through an Instagram hashtag or by clicking through a paid post or sharing on stories, your Instagram profile is likely to be the initial point of communication, where it all starts. Your bio should provide a positive first impression while also explaining why they should follow you.

This is the reason why you should put better efforts into writing an Instagram business bio that accurately reflects your brand’s personality and establishes your unique value proposition. In other words, it should be considered and made the best use as a part of your overall Instagram business strategy.

 

What are the key factors that go into your Instagram bio?

One of the most important aspects of developing the ideal Instagram business profile is writing your Instagram bio. You have complete freedom in how you write your Instagram bio. 

So based on current trends, we at Internet Moghuls have listed down a few important Instagram bio recommendations for your business that you might wish to include.

• Instagram bio section 

This is the place where you can express yourself under your name (or in this case, your brand personality). Your professional title(s), the business you own, some claims to fame, activities you enjoy, and what makes you unique are all items to consider.

You literally have only 150 characters to tell people about your Instagram profile, your brand, and why they should follow you. As you don’t have much to work with, it becomes all that more important to prepare ahead and master your Instagram business bio.

If you want to know how to perfect the copy in your Instagram bio, then click here.

• List down your interests

You must connect with your audience in order to establish a strong first impression.

How are you going to do that? By talking about something you’re passionate about! Something that shares a common interest with your audience.

Your passion is what makes you unique; they represent the things you care about and love to do outside of your profession as well.

For example, Whitney Graham’s bio gives a hint as to who she is and what her Instagram is about. “Fashion | Travel | Everyday real life,” which says a lot about her passions and interests.

You might be a little fascinated when you see the word ‘everyday real life’ there. And she posts a lot of photographs of herself living everyday life, traveling, fashion, and stuff which makes her interesting to follow. Her 209K followers on Instagram would probably agree to this.

The perfect bio is one that is easy to read and contains your most attractive interests, which are two Instagram bio tips that you can copy.

• Drop your contact information 

If you’re a public figure or the owner of a business, your Instagram bio should include your contact information. For business inquiries, you can add things like ‘business name@email.com’ in your bio and can also tell others to send messages to your DM.

A business called Color Story has its email address in its Instagram bio. After all, the whole point of social media is to be social and interactive, therefore making your contact information visible is one of the key Instagram bio tips you can follow.

• Add call-to-action buttons

Having a call to action in your Instagram bio is a requirement, whether you’re a business owner or an influencer.

Keep in mind that you only have one link that users can click. So include a call to ‘join my course’, ‘check out my latest blog article,’ or ‘shop the hottest trendy fashion wear right now.’

If you have a look at Tony Robbins’s Instagram bio, he has included The CTA ‘Join my free ultimate breakthrough 2022 challenge’ to get some extra attention.

If you manage to take proper advantage of the call-to-action buttons provided for Instagram Business accounts, you can easily free up maximum space in your Instagram bio. This allows clients to take action directly from your Instagram profile while using the mobile app, making it easier for them to convert on actions like purchasing tickets, booking tables, subscribing to a newsletter, etc.

• Add a website link

This is the only place on Instagram where you may include a clickable link, so make the most of it. You can always add a URL to your homepage, but you can also change it more frequently by publishing new goods, new content, new projects, and other things.

Many firms use a service like Linktree, to take users to a landing page with shortcuts to featured content and product pages, maximizing the single link limit.

Top 5 tips and tricks to create the best Instagram bios for your businesses

• Know your goal

When creating an Instagram bio for your business, it’s necessary to have a strong sense of direction and clarity as to what you want to write because you have to keep it under the 150-character limit. Knowing what you want to get out of your bio can help you focus on what to write.

You could simply utilize it to express your brand’s personality and advertise your Instagram existence. You might also use it to promote new items and special discounts, as well as to enlighten people about what your business does. If you want to highlight deals and new products, make sure your team is prepared to update your Instagram bio frequently.

This area is also used by certain firms to express their brand mission and values. If you have a look at Black Elephant Coffee’s Instagram profile, their bio gives us some insight into what it sells and what are its brand values.

 

• Adding an Instagram link in bio

So, I’m sure you’re already aware of how to include a link to your website in your Instagram profile right?. But what if you want to add more than one link?

That’s where Linkpop comes in handy! It is a wonderful little website that can assist you with this. Simply connect to your Shopify account, add the desired links to the landing page, and post your unique link on your Instagram profile. When you’re finished, your Instagram bio link will take visitors to a page with various links.

 

• Learn how to change the font in your Instagram bio

LingoJam is a tool that can help you quickly copy and paste several Instagram bio fonts for your profile. All you need to do is just type the text you want in a different typeface, such as your name.

Then go through the fonts until you find one that you like. It’s easy to copy and paste into your Instagram bio.

 

• Learn how to add symbols to your Instagram bio

CoolSymbol is a website that you can use to copy and paste symbols and fancy texts.

Symbols such as stars, copyright, currency, brackets, hearts, arrows, and more can be found here. When you click on one of their symbols, it is instantly gets copied. So once it’s copied, you may upload it to Instagram and include it in your bio.

 

• Learn how to include relevant hashtags and links

Your Instagram bio lets you add clickable hashtags and links. So take advantage of this opportunity to send customers to your other Instagram accounts or relevant tagged content.

For firms that handle several accounts, the ability to add profile links is extremely useful. Take a look at how Madewell introduced a link to their menswear Instagram account.

Similarly, branded hashtags could also be used to promote a specific campaign or a new/upcoming video release. See how OnePlus promotes a video shot on one plus with the hashtag #ArtistNeverSettle.

 

 

Conclusion

The most amazing Instagram bios for businesses can help you achieve your personal and professional goals while also elevating your Instagram account.

You may add calls to action to your bio to encourage people to do certain things when they visit your profile, whether your objective is to increase your followers or make more sales. But don’t miss out on the chance to tell more about yourself and your business. 

One of the most crucial aspects is to be remembered and engaging, therefore don’t be afraid to be unique and entertaining.

Well, which of these Instagram tips or tricks are you going to use on your account? Leave a comment below and have your say!

Meanwhile, you can also join our Internet Moguls Of The World School, where we help you to set yourself up for success, learn the key digital business concepts to thrive, and build an online business so that you can have more time for your family, more peace, and more financial freedom.

You can also follow our Internet Moguls of the World Podcast to learn more about starting your digital venture.