Have you ever wondered how to find content that piques the interest of your customers/readers? You are not alone in this. Individuals have their preferred search engine installed on their devices and use it to look up topics that interest or, in some cases, concern them. These merely search terms for them, but for businesses, these are ranking keywords. Allow me to put it simply for you. When you have a website or blog for your business, you regularly post content and use SEO to rank it. However, do all of your websites or blogs rank on the first page? Generally, no. 

To achieve a high ranking for your topics, they should be frequently searched. However, if you ask me how I discover relevant or popular topics, the answer will be through top-ranking keywords and the tools I use to discover them. Along with high-quality content, your SEO blogs and articles should include the most popular search terms; only then will you be able to attract a potential audience. However, using keyword research tools simplifies the process of identifying high-ranking keywords. Let’s take a better look at the topic and 5 of the best SEO keyword research tools you can use starting today.

 

What is a keyword research tool?

A keyword research tool can help determine the topics in which your customers are most interested. When you use a keyword tool, you can discover the most popular searches made in your industry by the majority of people, and you can use those topics to reach out to your customers. It assists you in developing a content strategy that will allow you to reach more customers, bring them in, and give them more reasons to stay. 

Customers will stay and look for more if you have a successful blog section or landing page, and a keyword research tool can help you with that. All you have to do is find your ideal set of keywords that are popular in the market and utilize them in your topics.

There are a few things to consider when looking for a keyword research tool. The first thing to consider is the data. The keyword research tool you use should provide you with all of the necessary information to ensure that you use the keywords. 

The tool should provide you with information on volume, traffic, keyword difficulty, and SERP analysis. Furthermore, the tool should not be overly complicated to use. It should be simple, and data and results should be easily accessible. Nowadays, there are numerous tools available for keyword research. However, some of the best SEO keyword research tools are listed below. Check them out!

 

SEMrush

SEMrush is undoubtedly a name you’ve heard when it comes to digital businesses and marketing. SEMrush is an excellent keyword research platform for marketers and businesses. You can get everything you need here while performing keyword research. All you have to do is enter your keyword into the keyword box and press the search button. 

The tool will provide you with a comprehensive overview that includes detailed information about organic search volume, paid search volume, CPC distribution, and the keyword’s trend. With this information, you can determine the strength of your keyword and use it in your blogs and landing pages to achieve the best results. However, SEMrush’s key features do not end there.

There are still numerous advantages you can get while using the tool, such as matching keywords, related keywords, your competitor’s keyword rank, and so on. If you want to outperform your competitors in terms of ranking, go to SEMrush and look at their organic search terms, keyword data, and other organic traffic metrics. These data will help you keep your content strategies in the best way to ensure that your traffic is better than your competitors.

SEMrush is regarded as one of the best keyword research tools on the market. It provides marketers with everything they need to know. The only disadvantage of SEMrush is that it is somewhat pricey, but the services you receive are well worth the price. Starting with SEMrush is a great way to get started with keyword research.

 

Answer The Public

This tool, as the name implies, will provide you with all of the key answers to your questions (keyword research). Answer The Public is a one-of-a-kind and informative keyword research tool. This tool provides you with the necessary keyword data as well as a list of related keywords to assist you with additional options. 

The interface is also quite simple; simply go to the website and type your keyword to get the desired results. The best part is that there is a free version of this tool available, though it does have some limitations. Answer The Public is one of the best keyword research tools available given the large size of its data and the visually appealing way in which it shows information. Answer The Public is a great place to start if you’re new to keyword research.

 

Ubersuggest

Many of us are familiar with Neil Patel and his advanced keyword research tool, Ubersuggest. The tool is popular not only because of Neil Patel but also because of the numerous benefits it provides. Ubersuggest simplifies and expedites keyword research by providing a wide range of data such as keyword volume, CPC distribution, difficulty, related searches, suggestions, comparisons, popular keywords, and more. 

In addition to assisting you with keyword searches, Ubersuggest works on your Google searches and shares information such as domain authority, estimated visits, the number of times the link has been shared, monthly searches for the keyword, and so on. If you prefer detailed keyword research on relevant topics and additional information, Ubersuggest may be the tool for you. Ubersuggest also offers a free version for a limited time, after which you can upgrade to the paid version if you like the services.

 

Ahrefs

Ahrefs is another popular and one of the best SEO keyword research tools that provide a variety of research assistance. If you like quick and easy keyword research, Ahrefs is the platform for you. The research tool provides a wealth of information for your keyword search, and you can quickly get an overview of the keyword you’re looking for. You can find information about a keyword’s search volume, difficulty, related keywords, new keyword trends, and so on here. If you want to conduct quick and effective keyword research, use Ahrefs.

 

Google Keyword Planner

Google Keyword Planner is an effective advertising medium, but it is also useful for keyword research and SEO. You can create a Google Ads account and gain access to the keyword planner from this page. There, you can search for keywords and get the information you need. This is completely free, and all you need is a Google Ads account to run ad campaigns and conduct keyword research.

You can select the research tool that is most suitable from the list below. Keyword research can be extremely beneficial in determining the ideal topics to write about to entice your customers. When utilized properly, these tools will continue to be beneficial and effective for your SEO strategies.

 

Conclusion

We feel that SEMRush is the top keyword research tool and the #1 SEO toolkit on the market after testing all of the major keyword research tools.

Try AnswerthePublic or Google Trends if you’re looking for a free keyword research tool.

These tools show you the average CTR (click-through rate) on your listing as well as how your website performs for specific keywords. You may improve your keyword ranks by tweaking your title to increase CTR.

We hope that this article has assisted you in your hunt for the best keyword research tools for SEO.

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