If you ever searched on Google, “How to do a webinar?” Then, this article will give you an in-depth insight into how you can do your webinar and three ways to do webinars that are easy. Keep reading to get a step-by-step roadmap to plan your first webinar.

Webinars make it simple and efficient to communicate with prospects, workers, partners, and consumers. You may give lectures, demonstrate products, and send global messages to thousands of people at once. You’ll receive amazing results if you create relevant and memorable webinar content. To build a webinar that will resonate with your audience, follow the recommended practices listed below.

 

How to create webinars, step-by-step

Choose your webinar topic

The topic of your webinar will decide whether someone will sign up for your webinar or not. Make sure you choose a topic that is relevant to your audience and help them in one or another way.

Choose date and time

Certain days and times, in our experience, work better when trying to draw the broadest potential audience. Schedule your webinar for a time that is convenient for participants from various time zones.

Choose a hosting platform for your webinar

Are you concerned about technical difficulties? You won’t need to be if you use the correct webinar platform. When choosing one, there are a few questions to consider.

• Is it within your price range?
• Is it equipped with the characteristics you require?
• Is there a limit on the number of people who can attend?
• Are you able to record?

Landing pages for webinars

Remember to set up a landing page for your webinar. The landing page is used to encourage registrations and convey vital information about your webinar, such as the topic of the webinar, information about the speaker, time & date, and what are the takeaways for attendees.

Email marketing for Webinars

Emails are still the best way to do marketing and generate the greatest ROI over other marketing channels. Always do email marketing for your webinar.

Facebook ads for Webinars

While emails are a good option to invite people you already know or have a list for, use Facebook ads to gain more traction and increase awareness about your webinar. Ads will help you to invite people you don’t even know.

Prepare your team

Keep your crew well-prepared in advance to ensure that everything runs well. Assign assignments to everyone and have team meetings to address any concerns your team may have.

Decide how to create webinar content for your webinar

Make sure the topic you’ll offer during the webinar is appropriate. Slides, surveys, and handouts that are interactive will make a great difference.

Do a mock webinar

To avoid any real-time issues and technical glitches during the webinar always do a mock webinar. Check if all your reminders and webinar platform are working seamlessly.

Send reminders to your attendees

Once you have finalised the topic, date & time, and technical aspects of your webinar. It is the time to really get the word out about the event. Send the reminders to everyone on your email list. Make a website or blog post about it. Create hashtags for your webinar on social media. If you set your reminders well, you’ll be able to attract more people to your event.

Do your webinar

The day has finally arrived. This is where all of your planning pays off. Remember to film your webinar so you can subsequently post it to a video-sharing network or your own website!

 

Will webinars work in 2022?

In a nutshell, YES!. While webinars may appear to be out of date, especially in light of current social media trends that value brevity over depth, they have shown to be beneficial in times of social isolation.

This was not always the case. We were scared that webinars would become obsolete a few years ago. While nearly half of customers said they want to see more videos in the future, “research content” and “online courses,” both of which would fall under the webinar umbrella, were at the bottom of the list.

The majority of businesses, on the other hand, are moving toward a telecommuting model, and this trend shows no signs of abating. Webinars will continue to be an important part of organizations’ marketing and sales strategy in the new “working from the home economy.”

Because businesses are using webinars to replace live events, the industry is oversaturated. Making your virtual event stand out from the crowd is much more difficult.  Fortunately, Internet Moguls Of The World School will guide you through the process of creating an engaging, productive webinar.

Are you prepared to hold an online event that will attract potential customers and generate leads? To create a terrific webinar that will work in 2022, follow the steps given above.

Why doing webinars is crucial nowadays?

In general, businesses use social media to retain current relationships and generate leads from them, as well as to locate new prospects. This is due to the fact that targeting a well-defined demographic is easier for firms. However, this audience must remain engaged at all times.

Organizing webinars is one way to strengthen existing relationships. It is becoming increasingly important for businesses today, owing to the following factors:

1. Webinars can swiftly take the place of lengthy training sessions.
2. You can enhance customer and prospect engagement by sharing your knowledge.
3. Webinars can start a serious discussion.
4. You might present yourself as a subject matter expert.
5. They can assist you in selling while also offering their experience.
6. Webinars are simple to attend and do not require many organisational prerequisites, regardless of where you are in the world.
7. They’re an excellent way to outshine your competitors.

How to create a webinar?

Content Marketing Institute study found that 58 % of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or distribute. This article will help you if you don’t know How to do your own webinar?

How to choose your webinar topic?

Before you can start working on your webinar, you’ll need to choose a topic to speak about.

The topic you choose should address questions that your audience frequently asks and be as specific as possible. If you’re organizing an email marketing webinar, for example, you can select to focus on subject lines in particular.

Your webinar should, in general, deliver value to your audience. Consider your firm as a whole, as well as your distinct value proposition. What are your areas of expertise? What are some of the issues where you may add value? Consider a topic related to education, as this type of content does exceptionally well.

Align the topic with your sales team’s objectives. The integration of sales and marketing is critical for a successful webinar. It won’t be a successful effort to drive high-quality leads to sales if the marketing team generates material that doesn’t aid their sales interactions.

Fortunately, you have professionals on hand to help you come up with content ideas that will complement and aid the sales conversation: your salespeople.

Rather than guessing what your sales team wants a webinar to cover, ask them. Before you schedule a webinar, get your reps’ approval. Set up a gathering to brainstorm new content ideas and learn about the problems they need to address. This will go a long way toward ensuring that sales follow up with registrants after the webinar is finished.

But if you are just starting out a business and you don’t have a sales team, here are 3 ways to choose a webinar topic:

3 Ways to choose a webinar topic

Answer Frequently Asked Questions

Consider the most common questions you’re asked. Is there anything you find yourself explaining to various consumers or clients over and over? Do you get the same questions over and over again in your inbox? Because your audience is effectively telling you that this is something they want to learn about, frequently requested questions are excellent webinar subjects.

You can refer to sites like Quora and answerthepublic.com to find the most search question around your niche. For example, we found topics for this blog from answerthepublic.com.

Here you can see that it gives you all the questions that people search on Google regarding your services. You can do this research for your own niche too.

Repurpose Popular Posts

Examine your blog’s stats or Facebook insights to see which posts got the most views, shares, and comments. Popular postings indicate which themes are most popular with your audience, and they’re an excellent source of webinar topic ideas. Consider turning your most popular blog entries into webinars or expanding on the topic for a more comprehensive presentation.

Be a Problem Solver

Some of the most effective webinars are ones that address a specific issue. Look for unfavourable evaluations of similar products or services online, or read-only the 3-star reviews of best-selling books in your field of expertise to discover your target audience’s pain points. Take note of the reasons why the consumer didn’t give them a five-star rating. What was missing? What element of the issue did it leave unsolved? Then create a webinar to address the issue.

Choose date and time

Consider where your audience lives when choosing a time and day for your webinar. Use tools like Google Analytics to discover where people are so you can pick a day and time zone that works for you.

According to ON24, the greatest days to host webinars are Wednesdays and Thursdays, with 11 a.m. being the ideal time. 10 a.m. is another popular time. Both are suitable for a wide range of time zones and should be avoided during most commutes or working hours. Typically, at these moments, the greatest number of people avoid conflict.

If your audience is primarily in India, though, you won’t have to bother about time zones throughout the world. Instead, you might concentrate on scheduling a time when the majority of people are not commuting. Early afternoon or after work hours, for example, are often ideal periods.

Make a landing page for your webinar

Remember to include a landing page for your webinar in your preparations.

This page is used to encourage registrations and to convey crucial information, such as:

• Subject and topic of the webinar.
• Information about the speaker.
• Date and timing.
• What are the takeaways for participants?
• Remember, you don’t have to go overboard with your decorations.
• A straightforward page will suffice like the one shown above.

This is our own landing page which contains all the important information that is necessary to know for every attendee.

Facebook ads for the webinar

76 % of B2B buyers attend webinars to assist them in making purchasing decisions. Webinars can be used at the top or middle of the sales funnel. Facebook’s ad platform is a great fit for boosting registrations on your preferred webinar platform.

1. Opt for Lead Capture Ads

Start using Facebook Lead Ads instead of Facebook ads to direct consumers to a landing page. People can sign up for your email list simply from the Facebook app. Backend automation will save your company time and lessen the risk of errors. If you have a CRM and want to link it to Facebook Ads, Zapier can help. HubSpot’s free CRM isn’t one of the products that Facebook Ads natively supports. With a little Zapier magic, you can get the two platforms to play along together.

2. Build Custom Audiences

Make use of Facebook Ads’ unique audiences functionality. People who have previously registered for webinars should be targeted because they are a high-intent mid-funnel audience. Alternatively, you may use CRM or another customer data system to establish a custom audience by following these steps.

3. Use Facebook Messenger Ads

More dynamic personalisation possibilities are available in Facebook Messenger Ads than in any other format. You get to use conversational informality to improve your prospects’ relationships. Instead of sending them to a landing page where you’re asking them to buy, this ad type directs them to a discussion thread with your page.

Prepare your team

While webinars are easy to set up, you always need some people on your side to support you during your presentation. After choosing the platform and topic, you should prepare your team for the webinar. Typically, you’d need to choose four people: 

The organizer will handle all facets of planning, from ideation to content creation. They are usually the primary contact in the webinar platform. 

The presenter, who is the subject matter expert, either on your team or in the industry, who’s going to present on the topic you’ve chosen, if you are not going to present yourself. 

The moderator to control the panel discussions, but not for single-speaker presentations. This person will help stimulate conversation for panel participants. You can also assign a moderator if you expect to receive a lot of questions from attendees. 

Assistants are the team members who are at hand in case of tech or another type of emergency. If there’s no sound, an assistant can step in to resolve this problem. Like moderators, assistants can also manage the chat box during the event.

Prepare your webinar content

Once you’ve chosen a webinar tool and determined the topic you’ll be presenting on, it’s time to develop the content, which may vary based on the type of webinar you’re hosting. Is it going to be a PowerPoint presentation with talking heads? Alternatively, perhaps you’d like to host a live panel Q&A session? In either case, you’ll be responsible for creating the content and preparing for the big day.

Suppose you’re producing a PowerPoint presentation, you’ll need to put together your slide deck first. Make sure the slides highlight your ideas but don’t include a script in the presentation. They should be visually appealing and incorporate fascinating graphics, like photos or GIFs, to keep the audience’s attention.

Organize your speakers, collect audience questions, and prepare any other questions you might have in advance of a discussion-style webinar so you can prioritize your time during the presentation.

Market your webinar Through ads and emails

If you already have an email list, make sure to let your subscribers know about your webinar.

Keep it brief and sweet, and make it simple for individuals to sign up.

Make sure to send email reminders to anyone who has already signed up for your webinar.

You may, for example, send an email to participants one day or one hour before the webinar begins.

Try out different things to see what works best for you.

Because webinars are often delocalized, registrants can attend from anywhere, sponsored ads are quite effective in marketing them.

Some social media platforms, such as Facebook and LinkedIn, allow you to run ads that link to a form rather than your website. These efforts are sometimes referred to as Lead Generation campaigns.

Because one of the main goals of holding a webinar is to collect registrant information, these kinds of ads may be more engaging for your webinar promotion than, say, ads linked to your registration page.

Do a mock webinar

Practice is essential for a successful webinar. Many things can go wrong on the day of the event, but by preparing, you can avoid technological mishaps. 

Practising can also help you get acquainted with the platform if you’ve never used it before.

We highly encourage creating a fake event on your webinar platform. Publish it, send a link to another one of your team members, and practice as if it was a real webinar. Your team member would watch it as an attendee, which would tell you what the presentation looks like on the other end. 

Send reminders to your attendees

It’s a good idea to tell your participants about your event before the event begins to avoid confusion. A few of them may have signed up early and then forgotten about it later on. You can send them an email informing them of the time it will begin, as well as directions on how to log in and contact information in case they need assistance logging in.

Do your webinar

The day has finally arrived. This is the point at which your preparation will pay off. Don’t forget to record your webinar so that you may post it to a video-sharing platform or your website at a later time.

 

How to do webinars on Zoom?

When it comes to doing webinars, the most famous platform for hosting a webinar is Zoom. It is super easy to set up a webinar on Zoom. Here we are giving a step-by-step guide if you want to learn how to do webinars on zoom?

• Log in to your Zoom account first. Select “My Webinars” once you’ve logged in.

• Enter the topic (webinar name) and describe who will be presenting, the subject matter, your company name, or any other descriptive info. Determine if webinars will be recurring, and if so, at what intervals.

• You can either manually approve or require attendees to register via a form. If you plan to follow up with attendees after the webinar, requiring them to register might be the best option.
• The Zoom webinar Q&A feature allows attendees to ask questions during the webinars.

• There are also a number of ways to turn host’s and panellists’ videos on or off when recording the webinars for you.
• A template for future webinar content is available once enrolled. This works great for a weekly product demo, live roundtable, our monthly webinar series.
• It’s time to promote your event! Copy the URL and share it with attendees via email, Facebook, Twitter, etc.

How to do webinars on Youtube?

• Firstly, you need a laptop or PC, USB microphone, a webcam, and a verified YouTube channel to do a webinar on YouTube.
• Go to create a video and select “go live.”

• But it is necessary that you must verify your account to host a live webinar on YouTube. If you haven’t verified your account, the “Go Live” button will directly take you to a verification page that will look like this:

• Now you have “webcam stream info” enter your webinar’s title and select “unlisted.”

• Select the date and time of your webinar.
• Go to more options and add a description and other information about your technical gear.
• Now, click next and you are ready to do a live webinar.
• Click on the stream’s URL link on other social media platforms.
• Click on done and now your stream is safe.
• You are automatically taken to the manage section.
• To drive yourself there in the future, click on create a new video.
• Select go live and click on the manage tab.
• Just click on go-live to start your webinar.

How to do webinars on Facebook?

• To launch a webinar on Facebook, you will need to create an event. This can be created from a personal profile, a group, or even a business page. Click on the “Events” tab in your newsfeed to launch your webinar event.

• A webinar is the best-selling information product today, according to Sellfy’s guide. People want to know more about the event before signing up for a webinar. There are many options of content to post depending on what kind of webinar you are holding.
• You can also create an event link and share it with prospects through other social media platforms such as Instagram, Twitter, and YouTube to spread word-of-mouth about the event.

• If your webinar is public or private only people who have been invited can view it. Facebook only allows one single user to invite a maximum of 500 people to an event. Click on “Invite” below the cover picture and select the people you want to send an invitation to.
• The Facebook Ads platform offers a variety of features to promote your webinar. One of them is the “Boost Event” option on the right side of your event page in the desktop version. It allows you to reach more people and increase ticket sales for your webinars.

• You can promote an event on Facebook thanks to influencers. You can either give them something in exchange for posts and promotion, i.e. offers, products, or memberships, etc. Or you could pay them to promote your webinar on their pages.
• Analyzing your webinar promotion’s progress is essential. Don’t forget to manage and moderate Facebook comments for a webinar or webinar event. Facebook allows you to see historical statistics.

If you want to learn more about how webinars can help you to scale your business and how to do webinars that convert every lead into a client, join IMOTWS.

A school that set yourself up for success, learn the key digital business concepts to thrive and build an online business so that you can have more time for your family, more peace, and more financial freedom.