Why is advertising important for a brand?
When you gaze at the sky, you can see stars but can only recognize a very small number of them, right?
Brands are like those stars, aspiring for identity.
Just like the Sun catches your interest because it gives you life. A brand that completes your desires becomes the sun of your life.
Ad campaigns assist you in reaching the correct audiences as per their needs. When you are introducing a new service or product, advertising simply spreads brand awareness about your brand.
Is it enough to reach consumers who do not purchase the product or services?
Then, reaching out to the consumer and making them purchase the product is the main motto of advertising.
One wrong step and all your hard work will be in vain.
So you might be wondering now what would be your next move?
Not to worry!! We are there to assist you. Let’s dig straight into the topic.
Advertising has two routes,
- Traditional advertising
- Digital marketing
The beginner entrepreneur, startup business owners, and newly opened firms barely could afford to advertise in traditional methods.
Traditional advertising is so expensive. Traditional content isn’t permanent like online content. After they have been published or have ended airing, consumers cannot look for magazines, newspapers, or TV shows. Internet content, however, is permanent.
Digital marketing is just the evolution of traditional marketing.
We now pay for advertisements on the internet and platforms. Instead of purchasing commercial time on television programming, social media platforms are cheap.
So let’s once again jump on to our subject. Today we have Swapnil Pase with us, a renowned award-winning digital marketer. He will guide us on how to start running Google Ads for beginners 2022.
Now, before running a Google ad, we first need to know the insight concept of the whole Google Ad.
What is a Google Ad?
Google provides Google Ads, a platform for paid web advertising. It still functions largely in the same way.
Users who conduct keyword searches see the results of their inquiry on a search engine results page or SERP. One of those outcomes might be a paid ad that specifically targets that keyword.
However, developing Google advertising does not always ensure the top position. After all, you’ll probably face stiff competition from other marketers using Google Ads for the same phrase.
Let’s look at how Google Ads functions specifically to comprehend those rankings.
How does Google Ads work?
Potential leads or clients who are looking for your product or service are shown your ad through Google Ads.
Google Ads uses a pay-per-click, or PPC, business model. This means that advertisers use Google to target a certain keyword and place offers against other advertisers who are using the same phrase.
For your advertisement, you can establish a daily spending cap. You’ll never spend more than a certain amount every day on that advertisement.
Marketers can optimize their bid choices in 3 ways.
Cost-per-click (CPC):
How much do you pay when someone clicks on your advertisement.
Cost-per-mille (CPM):
The price per 1000 ad impressions.
Cost-per-engagement (CPE):
How much do you spend when a user does a particular action on your advertisement (signs up for a list, watches a video, etc).
The bid price is then combined by Google with a rating for your ad, known as a “Quality Score.”
After understanding how Google advertisements operate, let’s glance at the various Google ad kinds you can utilize for your campaign.
Types of Google Ads
Google offers a variety of different campaign types that you can use:
- Search campaign: Text ads appear in search results on Google.
- Display campaign: Ads that display as images on websites or in Gmail.
- Shopping campaign: Google’s product listings.
- Video campaign: YouTube videos.
- App campaign: Product listings on Google App, as well as widespread app promotion.
Search campaign
Search campaign advertisements show up as text ads. When someone searches for a product or service similar to yours, these ads appear on Google Search results pages.
Display campaign
The Google Display Network is a collection of websites owned by Google that accept Google Ads and are in a variety of markets. The fact that the website owner is compensated for each click or impression on the adverts is advantageous. The advantage for advertisers is that they can expose their content to persona-relevant audiences.
Shopping campaign
You can advertise your products in a much more visual way with a shopping campaign. Customers who are actively seeking your products or services online, in-app, or in-store are the ones you should focus on selling to. Payment is only made when a user takes an action, such as visiting your website or browsing your physical stock.
Video campaign
There are many various formats for video campaign advertisements. Get in front of potential buyers as they browse or search for videos on YouTube, and pay for their clicks only if they’re interested in what you’re offering.
With the right video advertising strategy, you can increase brand recognition and sales volume.
App campaign
App ads are part of the Display Network just like video ads, but they can be used in targeted advertising campaigns.
Instead of a new creation, it essentially uses your text and other resources, like photos, to create the advertisement for you.
Here are some tips for running a successful Google ad campaign:
Get your landing page optimized
When people click on your ad, they will be taken to your landing page. As such, it’s one of the most crucial parts of your prospective customer’s experience.
You want the landing pages to have a clear and inviting call to action while keeping the entire page scannable. Therefore, there should be no massive walls of text and the point should be made clear.
To what extent do you seek to have site visitors join your newsletter? Make sure the signup box is front and center.
Do you wish to see an increase in sales? Add some customer reviews and lots of links to where people can buy your wares.
Check out our advice on how to create high-converting landing pages here, no matter what you’re trying to accomplish (this article is Instagram-specific, but it works well for any type of advertising).
Write a catchy headline
The headline of your Google ad is one of the most crucial parts of your ad.
After all, it’s the first thing prospective customers see. And it has to stand out amongst the other results on the first page of Google.
In light of this, you must craft a killer headline.
There are a few great ways to make inviting headlines. Our biggest suggestion: Avoid clickbait. Not only will it frustrate your readers but it also erodes your brand’s reputation.
Conclusion:
AdWords from Google plays an essential part for local businesses to expand their client base. However, if you don’t use the platform wisely, you could end up spending a lot of money on advertising without seeing any return.
In addition to putting this blog post’s advice into practice, the key to success is to continuously test and optimize your ads for better performance.
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Do let us know in the comments how much this has been helpful for you. We try to disseminate knowledge regarding every aspect of online business here. We also regularly share many successful entrepreneurs’ advice for beginners. We’ll be more than happy if you come back again.
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