“You should learn from your competitor, but never copy. Copy and you die.” said a well-known Chinese businessman, Jack Ma.
Copying your successful competitor’s strategy/content may appear to be a fantastic way to grow your business at first glimpse. However, experiences have shown that it is no longer relevant or useful.
“Because our competitors are doing XYZ, we should do the same.”
If you’ve spent more than 24 hours in digital marketing circles, you’ve almost definitely come across that exact statement or a variation of it somewhere – in fact, the whole point of reading digital marketing blogs is, at least to keep up with what’s working for others, as well as what’s new.
Businesses may appear to be very similar on the surface, yet they are never completely identical: Because audience variances are constantly subtle, the content must be modified as well.
The routines of your competitors are distinct, especially when it comes to content and its various elements, such as word count, tone, image structure, areas of interest, and so on.
It’s critical to remember that your audience’s tastes aren’t necessarily the same as theirs. Instead of creating a good impact, copying their methods could cause chaos in your marketing.
Competition: What Exactly Is It?
In order to gain revenue, profit, and market share, businesses that sell identical goods and services compete. Market competition forces companies to employ the four components of the marketing mix, sometimes known as the four P’s, to boost sales volume. Product, place, promotion, and price are the four Ps.
You must first comprehend and know your competition in order to create an efficient marketing strategy. If you don’t know who your competitors are or what their strengths and weaknesses are, another firm will most likely enter the market and provide a competitive advantage, such as lower prices or value-added products.
It is vital for a company’s existence in the market to identify its competitors and stay informed about its products and services.
Now as we have already discussed how copy-pasted marketing strategies don’t work, let us know a few more reasons as to why you shouldn’t copy-paste marketing strategies from your competitors and what you should do instead!!
Why You Don’t Want To Copy Your Competitors?
Your competitors might be as clueless as you are.
Don’t you believe they know what they’re doing? Your competitors are sometimes just as, if not more, confused than you are.
Your competitor may be also copying others in the market so that when you copy them, you’re not recreating the original, but rather mimicking. This has its own set of problems because they’re copying blindly and don’t know what works for the other company.
Some companies rely on the opinions of their most powerful employees, even if they aren’t the best at handling content marketing.
Sure, their ideas and opinions will be true sometimes, but do you want to put your money on unproven and unproven opinions all of the time? Certainly not. Instead, if you’re courageous, try to come up with your own ideas.
You have no idea what they’re up to.
Let’s have a look at the other side. The competitors are succeeding with content marketing. They’ve expanded their number of subscribers and leads, and as a result, they’re generating a lot of money.
You can see what they’re up to in public, at least based on what they post on their website and social media accounts. But how can you determine which forms of content provide the best return on investment? What methods do they use to advertise their content? Does anything come with a hidden price or a collaboration?
There are a few more questions you should ask yourself to evaluate which components of their marketing plan you should duplicate with a little planning. If you blindly replicate the strategies, it might be proved disastrous for your campaign.
You don’t have the same resources as them.
Manpower, software (tools), and money are a few of the resources that are in focus!! On the surface, our competitors’ content marketing strategy may appear basic, but it may be a well-oiled machine run by industry professionals and supported by hundreds or thousands of dollars.
It’s not noticeable, but we have seen companies with a full-time in-house content marketing team, as well as external agencies or consultants who assist with content marketing. Many small businesses cannot afford such expenses, and yours may be one of them.
Different strategies may be needed for your company.
One best thing about content marketing is that it can develop a wide range of one of the best things about content marketing is that you can develop a wide range of Podcasts, films, and even software.
Copying your competitor’s content format might still work for you as well but specific content formats have fewer entry obstacles than others that might not be the right thing for you.
Your audience may prefer visual content over written content or shorter content over lengthy postings. You need to prepare to offer them the services they want, not what your competition thinks they want.
What You Should Do Instead Of Copying Your Competitors?
You should strive to avoid copying things from another person because it is illegal and unprofessional. Instead of copying them, you can try the following that will surely help you in the longer run:
Define your objective.
You’ll be more likely to stick to your aim or plan if you have one, rather than being swayed by your competitor’s tactics, which may conflict with your own.
‘Workmen’ and required tools must be utilized
“A mediocre workman blames his tools,” as the saying goes. This indicates that skilled workers will remain skilled regardless of the equipment they employ, although this isn’t always the case.
The tools you use, or a combination of tools you use, have a significant impact on how well your content marketer works. Some email marketing software, for example, does not allow you to segment your email list, which is an important part of keeping your email list healthy. We could go on, but I think you get the picture.
It’s not all about the equipment only, but instead about the employee as well. Engage the best content marketers to help you create and implement a content marketing strategy.
As previously said, your competitors frequently invest a substantial amount of money to hire and retain the greatest in-house marketers and freelance consultants. Make sure you pay your recruits well unless you have the time and expertise to handle it yourself.
Perform a thorough competitive analysis.
You may pick out components of your competitor’s content marketing strategy using rigorous competitive analysis and determine what they’re doing, why they’re doing it, how they’re doing it, and why it’s working for them. That way, you won’t just duplicate their strategies randomly.
With Ghostery, you can find out what tools your competitors are using on their websites. Other tools that can help you learn more about your competitors’ content and social media activities include BuiltWith, Ahrefs, SentiOne, and BuzzSumo.
Check out the email newsletters of your competitors. You’ll learn how they handle product launches and onboarding new customers, as well as how you can use what you’ve learned in your own business.
Finally, keep track of everything you try so you can figure out what works and what doesn’t.
Changes won’t happen overnight; be patient. You’ll be on track to outperform your competition and their techniques if you’re consistent and dedicated to your aims.
Drop your comments down in the comment section and let us know how this article helped you in getting some clarity as to what you should do instead of copying your competitors!!
Please drop your comments in the comment section and let us know how our piece of content has helped you in understanding why copy-pasted marketing strategies never work!!
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